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Marketing

There are three key things that you need to do to successfully market Phantom Screens:


1. Put us on your website
If you create a page on your website using our handy web marketing guides, we will link directly through to that page from our website, giving you a relevant backlink which will help to boost your google rankings.

2. Use your demo unit
The demo unit allows you to demonstrate the benefits of the product and helps your customers to visualise how the screen will look in their home. It's also a great idea to keep it in your car when you're out and about. You never know when the opportunity for a sale might come up.

3. Be proactive
The best way to get Phantom Screens out to your customers is via a proactive marketing plan. We will provide you with all the materials you need to demonstrate the benefits of Phantom Screens to your customers and we find that the local design and fitting experts who use these tools to actively market the products are always the most successful.


Get these right, and you'll find that Phantom Screens will quickly become a key part of your product offering. But why stop there? There are plenty of other ways to make sure that you are getting the most out of our products:


Multiple uses
Make sure you tell your customers about all the applications that Phantom Screens can be used for as well as insect protection. A large number of sales come from customers looking for blackout blinds as our cassette frame generates a perfect seal to stop light getting in. The screens can also be used to protect interiors from harmful UV rays or to create privacy screening. Phantom Screens are a very versatile product so make your customers aware.

Make contact
Think of other businesses in your area that could benefit from these products e.g. retirement homes, commercial kitchens, shops. Getting in touch with the customers that your competitors may have overlooked is a sure-fire way to increase your sales.

Add screens to your local adverts and listings
Including screens in your local advertising can be a hook for new customers. It may be something they haven't seen before and would therefore be intrigued to learn more about. It also gives you an edge over your competitors.

 

Print leaflets to leave with your customers
Phantom Screens have produced ready-made leaflets which you can print off and give to your customers. You also have the option to over-brand them using your company logo.

Keep in touch
Think of customers you've had in the past. Would a Phantom Screen benefit them? If so, why not drop them an email?

Use our case studies
We try to collect as many real installations as we can on our website to demonstrate the versatility of our products. Why not direct potential customers to our case studies to give them an idea of how a Phantom Screen could work for them? In addition, if you send us pictures of your installations, we will be glad to include them with a back link to your site.

Point of sale
We offer a 25% discount for full size display units. These units have a real impact in store and are a great way to demonstrate the product to your customers.

Tag us
If you tag Phantom Screens on your social media posts we will be happy to share or retweet. We also post regular updates about our distributors and any installations they have completed. Find us on facebook at Phantom Screens UK or follow us on twitter @phantomscreenuk.

We are also very active on newer social media sites such as Pinterest and Houzz. Pinterest is an image sharing website that allows you to share and re-post some stunning pictures. We like to use it to show the world our screens, so why not add some pictures of screens you have fitted and re-pin some of our images to inspire potential customers. Houzz is an up and coming social media site that connects consumers and businesses to complete home improvement projects. Why no set up your business as a pro to see if you can connect with local customers? Houzz is due for a big U.K. relaunch in April 2014 so now is the time to get involved.

Check out our Pinterest and Houzz profiles.

Van decal artwork available
Turn your commercial vehicle into a mobile billboard. We can offer great artwork for your van or lorry which will highlight the benefits of Phantom Screens everywhere you go.


If you would like any further advice or information, don't hesitate to get in touch. Call us on 01778 560070 or email info@phantom-screens.co.uk